In its endeavour towards a more sustainable world, The Tokyo EDITION, Toranomon has launched its latest project, ‘Deep Dive Into the Earth’. This project goes beyond the boundaries of the hotel's internal sustainability efforts, connect with local communities outside of the hotel to explore “what we can do as a hotel”. We see this project as an opportunity for us to learn and think together with the community outside the hotel. Dedicated to tackling today’s environmental issues and committing to EDITION Hotels’ sustainability policies, the hotel will collaborate with a variety of people involved in “Deep Dive” activities by extending their support to local communities and cultural happenings.
The program will kick off with a collaboration with naeme farm in Kamogawa City, Chiba Prefecture, led by CEO Ryutaro Inoue. The farm adopts environmentally responsible agriculture practices, with a focus on cultivating organic edible flowers and herbs. His activities also aims to minimize and eliminate land degradation and exhaustion wherever possible, which is done by converting abandoned farms into shared farms, creating community-driven cafes, and restoring the Satoyama project.
naeme Collaboration Menu
October 4 (Wed) - December 10 (Sun), 2023
Lunch 4-course: 13,000 JPY
Dinner 5-course: 22,000 JPY
*Lunch set is served without snacks and pre-dessert.
*The ingredients are subject to change depending on availability and seasonality.
Wild boar, Jerusalem Artichoke, Elderberries, Red Amaranth
Elderflower, Sake, Caviar
British chefs, Michelin-starred Tom Aikens and Chef de Cuisine Richard McLellan have embarked on a partnership together to develop the latest menu, incorporating naeme farm's edible flowers and herbs in all their dishes, also extending it to their beverages. Carefully curated by the two chefs, the dishes utilize local produce to express new and unprecedented tastes and sensations through the juxtaposition of traditional cooking methods and innovative ideas. The dishes will also be accompanied by an extensive beverage list that includes a special line-up of wine pairings, including Sake from the Sake brewery in Kamogawa City, herbal teas from naeme herbs and naeme herbs-based cocktails.
Ryutaro Inoue /CEO of naeme is an activist who is involved in environmentally friendly agriculture, focusing on the production of herbs and edible flowers in Kamogawa City, Chiba Prefecture.
In 2014, he started an environmentally friendly agriculture project in Kamogawa City, Chiba Prefecture, focusing on the production of herbs and edible flowers using no pesticides or chemical fertilizers. In April 2023, he started "naeme farmers stand," a direct sales shop and cafe, as a place to create a community based on the theme of "cultivation and collection" of plants. In addition, a log-building project is currently underway to create a base for collecting plants and to regenerate the environment of a Satoyama(community-based fores), in order to consider ways to regenerate the environment by making the most of the existing environment.
Mr. Inoue will continue his practice, hoping that by creating a system that allows individual farmers with small farmland to make a profit, abandoned farmland will decrease and the destruction of nature will cease.